A fresh new look
Novo Pro is completely redesigned — cleaner layouts, refined typography, and a modern interface that puts your photography front and center.
Selected by 9,300+ customers worldwide
For over 9+ years, we've been building WordPress themes for photographers. In that time, we've learned what both new and professional photographers and videographers really need.
Available from start
Features
Code & Performance Optimization
- Rebuilt theme & core plugin
- Optimized CSS & JavaScript
- Smarter, faster image loading
- Minified and tuned for Google PageSpeed
and 30+ more optimizations
under the hood
Plugin prepackaged
Lightroom Sync
Connect Lightroom to your site and keep your galleries in sync automatically — no manual uploads.
SEO & GEO Optimization
Novo Pro comes with powerful SEO tools plus GEO (Generative Engine Optimization) — so your work gets found both on Google and in AI engines like ChatGPT and Perplexity.
Additionally
Feature
Description
NOVOPRO
NOVO
Proofing Gallery
NEW
Brand-new Proofing Gallery with 20+ new features
Smooth Scroll
NEW
With scroll speed control
Gallery types
NEW
Portfolio Column Scroll (horizontal & vertical with async directions), Portfolio Depth, Portfolio Expand
Homepages
NEW
Photographer Pro, Photo Studio
Security Features
NEW
XML-RPC control, Hide/Rename Login, Remove WP version, Disable file editor, and more
Theme Options
UPDATED
Updated Typography Sync, Global Colors, Global Fonts
Dashboard
NEW
New Dashboard with plugin install/update controls, Server Status, License, and SEO & GEO Optimization status & controls
Lightbox
UPDATED
JS library rewritten from scratch
AJAX Category filtering
UPDATED
Optimized AJAX photo loading with category filtering — even in Lightbox view
Image position customization
NEW
Customize each photo's position for the best view on every device
Theme's Features Control
NEW
Enable/Disable unused features (Music, Albums, Portfolio, Proofing, SEO & GEO)
Preloader
NEW
New Custom Preloader
Advanced Support
NEW
No support limits — ask us anything, anytime
We're just getting started
Roadmap
In working process
Q4 2026
Feature
- Gutenberg blocks
- GDPR Privacy Google Consent Mode V2
- Popup builder
- Mega menu builder
- Image optimization (Webp, Avif)
- +2 New gallery type
- Scroll image animation
- New Heading Text Animation
Q1 2027
Feature
- New Booking Feature
- +3 New Homepages
- Cloud Proofing galleries
- New Caching module
- +2 New Slider Animations
- +2 New gallery type
- Additional Security features
- Direct API integration with print labs (Miller's Lab, WHCC & more)
NOW AVAILABLE
Get the full Novo Pro
Buy once, keep it forever. Your purchase includes the complete Novo Pro theme plus a full year of updates, new features, and
priority support.
I'm new here
I already own Novo
Save $10 or $20
Standard Plan
One plan, everything included. Get the full Novo Pro theme with all features, galleries, and widgets — yours to keep, plus 1 year of updates and support.
$99 $69
What's Included:
- Instant access — download and start today
- Use on 1 website
- All demo content, ready to import
- Every feature unlocked
- Lifetime use — the theme is yours, no matter what
- 1 year of updates & new features from the roadmap
- 1 year of unlimited priority support
- Optional renewal to keep getting updates & support
Unlock your owner price by adding your Novo purchase code
Your code is applied
Stay in the loop
News, new features, and the occasional deal — straight to your inbox. No spam, ever.
Everything you need to know
Frequently asked questions
Answers about pricing, upgrades, availability, and support. Still have questions? Just reach out.
Ask a questionNovo Pro is sold exclusively on our website, promo-theme.com. It won't be available on ThemeForest or any other marketplace.
Yes. Existing Novo customers get $10 off with an active license, or $20 off with an active license and active support — just enter your original Novo purchase code at checkout to unlock your discount.
No. You pay once and the theme is yours to use forever. Your purchase includes 1 year of updates, new features, and priority support. After that, you can renew to keep getting updates and support — or not. If you don’t renew, Novo Pro keeps working on your site exactly as before.
Nothing breaks. Your site, galleries, and settings stay exactly as they are, and every feature you have keeps working. You simply won’t receive new updates or have access to priority support. You can renew anytime later to get the latest version.
Right after checkout you'll get access to your account dashboard at https://promo-theme.com/my-account/ , where you can manage your license and updates.
No. Novo Pro is a complete, standalone theme — you don't need the original Novo installed to use it.
No. Your content, galleries, and settings are preserved. We provide a smooth migration path so you can move to Novo Pro without losing your work.
Unlimited priority support for 1 year after purchase — ask us anything, anytime. Renew to extend it for another year.
Novo Pro is actively developed with a public roadmap. Your purchase includes every update and new feature we ship for a full year, and you can renew anytime to keep getting them.